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We craft brands that work in the real world.

We’re a small family studio helping founders turn bold ideas into real brands. With 20+ years of experience across design and business, we focus on what works.

Got an idea or a side hustle waiting to happen? You’re in the right place

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Case Studies

Explore how we turn strong ideas into bold brands that capture attention and deliver real-world impact for ambitious founders ready to make their mark.

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HEADS OF NOOSA

BEER BRANDING WITH A DIFFERENCE

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BRANDING & SO MERCH MORE..

MERCHANDISE & APPAREL THAT SELLS

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SLIPSTREAM BREWING

PACKAGING THAT STANDS OUT

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CROSSFIT CHEMISTRY

SCIENCE FITNESS

Branding + Packaging + illustration + Murals + Logos + Apparel

Our Services

We keep things simple and collaborative, working with individuals, teams and organisations of all shapes and sizes to turn ideas into designs that connect and perform.

  • Distinct, idea-driven logos that create a strong and lasting first impression.

  • Complete brand identity systems, from mini brand toolkits to detailed brand manuals and style guides, ensuring consistency and brand integrity across every touchpoint.

  • Packaging that stands out on the shelf, combining strong design with expert print knowledge across digital and offset to reduce costs and deliver the best possible result.

  • We design custom apparel and illustrations that turn your brand into a walking billboard, adding personality, building loyalty, and creating a revenue stream that gives you a return on your investment.

  • Custom illustration that brings personality and soul to your brand. It’s how we started, and it’s still a big part of how we work today.

    We might not be chasing perfection, but we know brands, we know what connects, and we believe there’s real value in creating things by hand in a world full of AI. From detailed illustrations to large-scale murals, we’re not afraid to get the paint out and go big. It’s not for every brand, but when it lands, it’s magic.

Industry Insights

A mix of ideas, observations, and the occasional tangent on design, branding, packaging, and anything else we come across that might be useful in business.

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12 May 2024

This is where most businesses get it wrong from day one.

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5 April 2024

Choosing the Right Creative Partner

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17 March 2026

AI Didn’t Kill Design, It Revealed Bad Design

Talk ain't cheap... its free

Let’s talk about what you’re building — whether it’s something new, a side hustle, or a brand in need of a refresh. 

The design Emery created for me was exceptional. He took the time to understand my heritage, my character, and the type of work I do, and turned it into a brand that genuinely represents who I am and what JWE Industries stands for. After that, I trusted him with the website, and again he exceeded expectations. If you want something done properly, I’d highly recommend working with Emery.

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James Wellerd

JWE Industries

We have partnered with Demo since our launch, and their support has been invaluable to our success. As a fast-paced and ever-evolving business, we initially struggled to maintain a consistent approach across our four distinct divisions. However, Emery skillfully unified our branding efforts, guiding us to present a cohesive identity that truly reflects who we are. This solid branding foundation has empowered us with the flexibility to grow while ensuring our message remains clear and consistent. Ultimately, it has provided the structure necessary for our continued expansion and success.
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Jimmy Young

Common Ground Founder

I’ve worked with Emery for over 5 years now, he’s artistic, extremely talented, persistent, patient and an all-around good bloke!  He brings an amazing skill set to the team but is not set in his ways nor pushy on imparting his own ideas – even though he often nails it from the get-go.  For him, it is about bringing the customer's vision to life.
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Craig  Masterton

Heads of Noosa

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