SLIPSTREAM BREWING
Brand & Packaging Refresh
We’ve worked closely with the founders at Slipstream Brewing over a number of years, evolving the brand across can design, venue graphics, events, and limited releases. Most recently, we partnered on a full refresh of their core range.
The approach was to retain the strength of the existing naming and themes, while refining beer styles and introducing a new series of bold, eye-catching illustrations that bring each product to life. This was balanced with a consistent brand overlay system, ensuring strong shelf presence, clarity, and immediate recognition across the range.
Beyond the core lineup, we continue to design all limited edition 500ml and 375ml releases, helping keep the brand fresh, relevant, and highly collectible.
The refresh has injected new energy into the business — not just on shelf, but across the entire brand ecosystem. From venue applications and merchandise to livery and campaigns, the rollout has been cohesive and impactful.
This is a project we’re immensely proud of — one that draws on decades of experience across packaging, production, and promotional design. From cartons and decals to keg collars and POS, every touchpoint was considered to ensure the brand shows up consistently and confidently in the real world.
SCOPE OF WORK:
PACKAGING
SIGNAGE
PRINT
MURAL DESIGN
"Demographic Design transformed our brand and elevated it to a level we hadn’t imagined. From our logo and brand guidelines to our product catalogue, Emery didn’t just deliver, he exceeded expectations.
His attention to detail, clear communication, and genuine passion made the entire process seamless and genuinely inspiring. Emery doesn’t just design, he captures the essence of a business and brings it to life. Highly recommended."
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