TOYS MECHANICAL
A local home grown business with vintage appeal.
Toys Muffler & Mechanical approached us to mark their 50th anniversary with a brand that better reflected who they are today. Over time, their identity had become inconsistent, with multiple logo updates creating a lack of cohesion across signage, uniforms, and customer touchpoints.
We refined the brand into a clear, unified identity system that respects its heritage while giving it new life. Drawing on classic workshop culture, the direction leans into robust typography, heritage colour palettes, and flexible emblems designed to work seamlessly across everything from signage and print to merchandise and digital.
A standout feature of the project is a custom hand-drawn illustration of the owner’s well-worn Dodge, a daily driver and true symbol of the business. This became a central brand asset, appearing across workwear, merchandise, and event materials, and was ultimately hand-painted onto the workshop wall to embed the identity into the physical space.
The result is a brand that feels authentic, consistent, and built to last, just like the business itself.
SCOPE OF WORK:
LOGO DESIGN
APPAREL
MURAL DESIGN
SIGNAGE
"Demographic Design transformed our brand and elevated it to a level we hadn’t imagined. From our logo and brand guidelines to our product catalogue, Emery didn’t just deliver, he exceeded expectations.
His attention to detail, clear communication, and genuine passion made the entire process seamless and genuinely inspiring. Emery doesn’t just design, he captures the essence of a business and brings it to life. Highly recommended."
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